Cowing Out is a Socially and Environmentally Responsible Lait Brand From Avignon, France

Cowing Out

Founded by Gregory Pastor, ‘Cowing Out’ is a brand of sustainable lait from Avignon, France. It’s a concept that puts people at the centre of the ecosystem, from farming to product production. The company is committed to paying its producers 450 Euros for each 1000L of lait. This allows the brand to support agricultural projects that are both environmentally and socially responsible.

Founder Gregory Pastor trained as an engineer but chose to work in the dairy industry, where he could apply his skills to solving local problems. Rather than creating a factory to produce large amounts of milk, he developed a distribution network for dairy products in his local area. He sources milk from local dairy farmers, processes it and sells it locally and through partner sales outlets. Taking a solidarity economy approach to their business, Cowing Out pays farmers a fair price for their milk and uses a circular economy to reuse bottles and containers.

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